This past week, the National Women’s Law Center (NWLC), a Washington D.C.-based non-profit organization dedicated to improving the lives of women, girls, and families, has broadcast an online campaign in conjunction with New York ad agency The Concept Farm to reformulate the healthcare debate as a battle of the sexes. New advertisements, commercials, and public notices seem to appear weekly in response to the potential healthcare overhaul, and, with the NWLC’s tagline of “Being a woman is not a pre-existing condition,” non-profits, women’s health advocates, and Democratic senators have stepped-up the effort to revisit the healthcare debate as it relates to gender. The NWLC has recently published a study which, among other findings, revealed that 25-year-old women have been charged up to 84% more than 25 year-old men for individual health insurance plans that specifically exclude maternity coverage. At a hearing a couple of weeks ago, Republican Senator Jon Kyl of Arizona wondered aloud why he should have to pay for maternity care when it does not apply to him. Musings such as this have served to fuel the work of women and family advocacy groups. As Congress approaches its debate over the House’s and Senate’s respective bills, these gender issues will only come even more into the forefront, especially now that the NWLC’s online campaign is driving this conversation. A rallying cry for likeminded health care reform supporters? In response to Senator Kyl’s ignorant and disrespectful contention that he would not benefit from maternity care insurance, Democratic Senator Debbie Stabenow of Michigan cleverly responded, “I think your mom did.”