Believe it or not Tiger Woods is in a place very much like women find themselves when we are in leadership positions: breeches of integrity by women (of whom so much more in this area is expected) are not easily tolerated, by women or men. We are held to a higher standard as Woods will be. And though his endorsements are still largely intact, the popularity behind the Tiger Woods brand will likely continue to falter, as news about his alleged dalliances builds.